Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.
Credits:
Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto
Channel: Howto & Style Uploaded: October 15, 2006 at 6:17 pm Author:zephoria
Mudkip, this is an intellectual video. You were SUPPOSED to say she way she was beautiful at the start or MORE beautiful if you're feeling muy PC.
Get with the group think plz. Personal opinion has no place here. thx, bye.
Mudkip30(Sunday 16th of November 2008 11:35:35 PM)
LOL! WTF are you on? She looks way better at the end...
She looks like a bug-eyed freak at the end. I'm an art student and I spend 20 or more hours a week look at real art models and I promise you humans do not actually look like that. This is Dove's point exactly. You're so used to seeing this crap that you can't even tell what real human anatomy is any more.
Mudkip30(Monday 17th of November 2008 07:56:28 PM)
Hmm... She kinda does look weird at the end! So buying Dove products will make you look good.
meh....Dove promotion attempts have little to do with the bigger picture. Sure they're trying to promote themselves as a "self-esteem sensitive" company, but they were not the first to call people out on photo manipulation and the certainly won't be the last. Check out the Photoshop Disasters blog, you'd be surprised how many photoshop trainwrecks are being published by reputable and well-established sources.
